The absence of industry standards in the e-commerce sector, particularly for daigou (cross-border purchasing) platforms, poses significant challenges to their growth and sustainability. This issue affects not only the consumer experience but also the operational efficiency and credibility of these platforms. Below, we explore the impacts and potential strategies to mitigate these challenges.
In conclusion, the lack of industry standards significantly hinders the growth of daigou and e-commerce platforms. By addressing these challenges through collaboration, technology, education, advocacy, and best practices, the industry can pave the way for sustainable growth and improved consumer experiences.