Comparative Analysis of User Personas: E-commerce Shopping Platforms vs. Purchase Agent Platforms

2025-02-06

Understanding the user personas for e-commerce shopping platforms and purchase agent (daigou) platforms is crucial for tailoring marketing strategies and improving user experiences. Here’s a detailed comparison:

Demographics

E-commerce Platforms:

Purchase Agent Platforms:

Behavioral Traits

E-commerce Platforms:
Purchase Agent Platforms:

Transactional Habits

E-commerce Platforms:
Purchase Agent Platforms:

Tech-Savvy and Platform Loyalty

E-commerce Platforms:
Purchase Agent Platforms:

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