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In the competitive world of代理购 (daigou) shopping services, understanding customer behavior is crucial for business success. By analyzing user data stored in spreadsheets - including browsing history, search keywords, and purchase records - we can develop powerful predictive models to enhance marketing strategies. This article explores how Cssbuy can leverage spreadsheet-based data mining and machine learning algorithms to improve promotion精准 and conversion额.
User Behavior Data Collection
Cssbuy accumulates valuable user interaction data through various channels:
- 浏览记录 (Browsing history):
- 搜索关键词 (Search terms):
- 购买历史 (Purchase history):
- 用户资料 (User profiles):
Spreadsheet-Based Data Mining Techniques
Google Sheets or Excel can serve as practical platforms for initial analysis and prototyping:
1. 数据合并 (Data Consolidation)
Use Sheet functions like QUERY or VLOOKUP to combine data from multiple source Sheets into a master analysis spreadsheet.
2. 模式识别 (Pattern Recognition)
Apply conditional formatting and pivot tables to identify purchasing patterns amongst different user segments.
3. 预测输入 (Predictive Regression)
Use spreadsheet add-ons like XLMiner to implement ML algorithms analyzing historical data and predicting future purchases.
Machine Learning Models in Spreadsheet Environment
Even with spreadsheets' limitations, simple predictive models can effectively predict users buying inclinations (购物倾向):
| 模型 (Model) |
应用场景 (Application) |
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